it is with great joy that i share my puppp's has been under control these past couple weeks. not sure if it was the lemon juice, the lotion, the weather, the pleading prayers, or perhaps a combination. but i would like to give props to my oatmeal lotion nonetheless. this st. ives lotion is the only thing i could find that brought rather immediate relief for the itch. it is also paraben & phthalate free. so if some poor itchy pregnant soul stumbles across this on the internets, desperately searching for remedies as i was, go get yourself some st. ives oatmeal lotion!